My report has many sections, with separate URLs. Do I reference each one individually or the report as a whole?
Answer
Often when looking at reports in Mintel you will be taken to a section of the report rather than to the document as a whole. As it is a corporate author you should reference the whole report.
However as you want to lead the reader to the correct part of the document it is preferred that the in-text citation contain enough information to enable the reader to easily locate the section.
Reference list:
Corporate author. (Year of publication). Title of report. http://URL
In-text citation (whole report):
(Author, year)